The Campaign —

For our target group, design was considered the most significant deciding factor when choosing a car. However, the GLC offers much more than good looks.
So we needed people to understand that beauty without performance doesn't mean a thing - and that they could have the best of both worlds with a GLC.

This was the first European campaign for the Mercedes-Benz GLC, running in 14 different markets. The soundtrack is a cover from David Bowie's  "Oh, You Pretty Things"