The Campaign —

The new A-Class is so connected to its drivers that it’s basically a smartphone on wheels. 

Our challenge was to show all the cool things the car can do while engaging a younger crowd, who definitely feel more connected to their mobiles than to cars.
We did it. With a little help from Nicki Minaj.

Digital Content —

The user experience system that enables interaction via touch or voice control practically turns the new A-Class into a smartphone on wheels.

This tech-gadget feeling is what inspired the look&feel of this part of the campaign, which includes still images and several videos for social media. More here: https://www.mercedes-benz.com/a-class/com/en/