Brahma — Project Field
Brahma — Project Field
Where the future kings of football are made.
The Project —
Most of the greatest Brazilian Football talents come from poor communities, from improvised pitches. Places like Bento Ribeiro, Vila da Penha, and 3 Corações. These talents are born and raised in the muddy grounds to become the some of the best players in the world.
Today, however, Brazilian football is being overtaken by other teams. To help the country return to its glory days, Brahma, the official sponsor of Brazil's National Football squad, decided to reform and improve more than 300 popular football pitches around Brazil until the next FIFA World Cup. Because taking care of our passion is the first step to bringing Brazilian football back to its roots.
Before
After
Online Film —
A 1’30’’ film presented the project featuring testimonials from locals from the community of the first pitch that was renovated.
Digital Platform —
The webpage shows the timeline and work in progress of each football pitch,
from the beginning to the end of the construction, and all the stories generated around them.
Mobile Website —
Agency — Africa DDB
Director — Breno Silveira